I’ve always known (since I was a kid) that I wanted to have my own business, but wasn’t quite sure how I would get there.

I had this idea 10 years ago but after having it shut down once, I put it on the back burner. However, I didn’t have the tenacity that I do now! I decided to revisit this after working many jobs knowing that I wouldn’t be happy working for someone else. I started making gourmet rice crispy treats and they were well received. After my first market, I decided it was time to make Krispies by Vel my main focus. Fun fact: What makes Krispies by Vel unique is that we change our flavors every 4-6 weeks which means there is always something new! I love playing around with flavors in the kitchen and coming up with new ideas.